The debut of the year has been very busy for the Android smartphone segment, as the biggest players of the business have announced their flagship smartphones in the January – March 2013 time frame. We’ve seen Sony introducing the Xperia Z in January, being the main attraction of the CES 2013 event, HTC One was unveiled in February, while the Samsung Galaxy S4 saw the light of day mid-March.
While the HTC and Samsung flagships are not yet available on the market, the analysts are estimating that the Sony Xperia Z sold 4.6 million units in 40 days, which is a sign that the high-end smartphone of the Japan-based company is a pretty successful product.
For the time being, Sony din’t officially announce the sales figures regarding the Xperia Z.
Since its debut at CES 2013, the Sony Xperia Z has already hit several markets so far, winning managing to steal some of the potential customers from its other rivals. It’s true, the Japanese phone maker also had a bit of luck, as the release date of the HTC One (a potent competitor of the Xperia Z) has been delayed several times over unknown reasons. Moreover, the Sony Xperia Z hit several markets in March, while the Samsung Galaxy S4, the device expected to become the best-selling Android smartphone, won’t be available for purchase sooner than late April.
Sony took advantage from the favourable market situation and managed to make the Xperia Z a successful product, advertising and spreading the word about it, without the fear that other rival handsets will cannibalize the sales of its flagship.
But what made the Sony Xperia Z such a successful smartphone? I’m glad you’ve asked. Besides being manufactured by one of the most reputed companies in the tech business, the Sony Xperia Z benefits from a couple of features that separates it from the competition.
First of all, it has a sleek design with water and dust proof casing, which made it a target for the clumsy customers. Another selling point was the 13 megapixel camera with Exmor RS lens that received a lot of positive reviews.
The Sony Xperia Z is the first quad-core smartphone of the Japanese phone maker, boasting a quad-core Snapdragon S4 Pro SoC with four 1.5 GHz Krait 200 cores and Adreno 320 GPU, 2 GB of RAM, and 16 GB of internal storage expandable using microSD cards with support for up to 64 GB of extra storage.
Besides the connectivity features worthy of a modern smartphone (4G LTE, all standards of WiFi, NFC, Bluetooth), the display of the Sony Xperia Z also fits in the trend for the 2013 smartphone market, measuring 5 inches diagonally and sporting TFT technology with full HD resolution.
Now there’s one big question about Sony flagship’s success? Will the Xperia Z be able to maintain its position after the Samsung Galaxy S4 and HTC One rivals hit the market?