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7-inch Amazon Kindle Fire HD vs Google Nexus 7 – content vs freedom and power

Kindle Fire HD has just been released by Amazon and it it will compete directly with Google’s Nexus 7. Both 7-inch tablets feature amazing hardware specs and it will be a hard job for both of them to compete with each other. Amazon has been very successful with the original Kindle Fire, while the Nexus 7 is Google’s first tablet.

Both the Kindle Fire HD and Google Nexus 7 are priced at $199, though Google managed to bundle better hardware in its tablet.

Until now Amazon’s tablet is the non-iOS bestseller and the new version will probably be very successful too, but in terms of hardware it will be hard against the Nexus 7. Amazon’s advantage is the huge content database that’s available on the Kindle Fire HD, though Google is working on bringing as many games, books, movies and music as possible to its devices.

Along with the 7-inch Kindle Fire HD, Amazon released two new tablets. The 8.9-inch Kindle Fire HD has a price tag of $299 – 499, aiming for the high-end market, with 4G LTE included. There is also a revamped Kindle Fire only has a few improvements over the original one and it’s priced at $159.


When comparing two products, we usually talk about design first, though in this case there isn’t much to say. To say a few words about their design, the front looks nearly the same, while the Nexus 7’s back seems to be a bit nicer.

The Kindle Fire HD measures 193 x 137 x 10.3 mm, while the Nexus 7 measures 198.5 x 120 x 10.5 mm, so the Kindle is slimmer and much taller, while the Nexus is wider. Both are build out of quality materials and none feels cheap in hand.


Both tablets feature a 7-inch 1280×800 HD display, with a 16:10 aspect radio and identical PPI. The displays look really well and can reproduce high quality images and colors. You won’t notice anything disturbing and are also excellent for viewing movies, though might feel too small sometimes.

The Kindle Fire HD’s display has a polarizing filter, which reduces glare. Unfortunately the Nexus 7 doesn’t come with that and you can notice the difference quite easily.

There isn’t anything more to be said about displays, because they are identical, except for the polarizing filter.

Winner: Kindle Fire HD


Like I said during the introduction, the Kindle Fire HD stands no chance against the Nexus 7 in terms of hardware. Both specs and benchmarks indicated it and we will now list them so you can see what we’ve been talking about.

The Nexus 7 features a 1.2Ghz quad-core processor, while the Kindle Fire HD only sports a 1.2Ghz dual-core one. Both come with 1GB of RAM. Unlike the Kindle Fire HD, the Nexus tablet features NFC and GPS, though Amazon is more generous with storage, offering 16GB, which is two times than Google’s.

We really didn’t expect Amazon to use a dual-core processor months after Google released the Nexus 7 with a quad-core one. Considering that both tablets wear the same price tag, it will definitely be a turn off for customers. Though Amazon seems to prefer storage instead of processing power and it might not be such a bad decision, considering that Amazon relies on its huge content offering.

Winner: Nexus 7


Like you probably knew already, both tablets come with Android operating system, though not the same version, unfortunately. While the Nexus 7 is Google’s device, which is also the Android developer, it always gets update to the latest version very fast.

The Kindle Fire HD comes with Android 4.0 Ice Cream Sandwich, though it doesn’t look much like one. Being bundled with ads, coming with a totally different UI and probably missing future updates can be a deal-breaker.

Unlike Google’s Nexus 7, the Amazon Kindle Fire HD can’t install apps from the Play Store or any other source. The only way to get anything on the tablet is Amazon’s Appstore, which can be really frustrating. The Kindle Fire HD can be compared to Apple’s iPad in terms of freedom, because none of them do everything you want.

The Amazon Appstore can be an advantage indeed, as it does have more content that the Play Store, though it also lack a lot of apps and games. It all depends on what you’re going for: Android 4.1 Jelly Bean with fast updates and freedom or many books, movies and music.

Winner: Nexus 7


It’s pretty hard to get a conclusion ready. The Google Nexus 7 is much more powerful, comes with a newer OS out of the box and will be updated very fast. The Amazon Kindle Fire HD offers you more storage ( 16GB vs 8GB ) and content, while restricting you from Google’s Play Store.

Please let us know what your choice is. We are really curious if Amazon gets to beat Google in 7-inch tablet sales.

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