Apple Launches iPad Mini Today, Aims At Nexus 7 And Kindle Fire HD

iPad Mini launch

iPad Mini is the new Apple tablet that made the headlines over the past few months. For those of you looking forward to the new product, the wait will soon come to an end, as the Cupertino-based company is holding a press conference today, where the highly-anticipated iPad Mini will be officially announced. Well, at least that’s what the reports are showing.

The Apple iPad is definitely controlling the tablet segment, with a market share of over 65% in 2011. Analysts are indicating that Apple’s dominance of the tablet market will further reduce in 2012, projected to 61.4%.

Until Q4 2011 Apple had no rival on the segment, but since Amazon unveiled the affordable Kindle Fire, many of the customers chose the $199 over the highly-expensive iOS models.

It seems that Apple quickly figured out that the customers are seriously interested in the 7-inch tablets, therefore the iPad Mini is set to compete against two of the highly-appreciated tablets of the Android environment: Nexus 7 and Kindle Fire HD.

Google was the first company to “steal” the Kindle Fire recipe and launched the Nexus 7, an Android-powered tablet with quad-core processor, HD display and a price of only $200. On the other hand, the Kindle Fire HD is the successor of the first Kindle Fire, it shares its $200 price but comes with a better processor an a 7-inch HD display.

Even though no one is Apple to set a price of $200 for the iPad Mini, the new iOS-powered tablet will certainly be cheaper than iPad 2 or the New iPad. Analysts are estimating that the iPad Mini price will be $329, placing it between the iPod Touch and the iPad 2.

Rumor has it that iPad Mini will sport a 7.85-inch display with a resolution of 768 x 1024 pixels and that it will have the same hardware configuration as the iPad 2. Therefore, later today we might see an iPad Mini with a dual-core Apple A5 CPU at 1 GHz, 521 MB of RAM and 16/32/64 of internal storage. The tablet will come pre-loaded with iOS 6.

Will the iPad Mini outmatch the Nexus 7 or the Amazon Kindle Fire HD? Judging by the rumored technical specs, definitely not, but I have a hunch that it will outsell its Android rivals.