A couple of weeks ago the tech publications talked about Samsung’s marketing budget for 2013, which outmatched the one dedicated for Research and Development. Rumor has it that the South Korea-based company will spent $10 billion on marketing purposes this year. The highly anticipated Samsung Galaxy S4 will hit the stores in the second half of April, its debut being only a few days away.
In order to prepare the ground for its flagship’s debut, Samsung has released a series of Galaxy S4 commercials in an attempt to attract as many customers as possible. Well, nothing surprising here, but the interesting fact is that the South Koreans no longer aim to bash its biggest rival, Apple, but they want to highlight the features of the Samsung Galaxy S4: Translator, Sound Shot, or Group Play.
I am expecting to see Samsung Galaxy S4 adds everywhere, from TV commercials to billboards placed in the tube, the streets, or buses with S4 vinyls. I’m curious whether Samsung will have an aggressive approach in the online environment, as well.
I’ll remind you that the Samsung Galaxy S4 is running Android 4.2.2 Jelly Bean out of the box, while boasting a 5-inch full HD Super AMOLED display. The flagship smartphone comes with either an octo-core Exynos 5 Octa chipset or Qualcomm Snapdragon 600 SoC at 1.9 GHz, 2 GB of RAM, 16, 32, or 64 GB of internal storage and microSD card slot (up to 64 GB supported).
Inside the Galaxy S4 you will find all the connectivity features worth if a high end smartphone like WiFi in all standards, NFC chip, 4G LTE, HSPA+, Bluetooth 4.0, microUSB 2.0, infrared port, plus a 13 megapixel camera and a 2,600 mAh battery.
Let’s have a look at the Samsung Galaxy S4 commercials that were recently launched.