Will The HTC One Turn Things Around For The Company?

HTC One black

HTC One is one of the most anticipated smartphones of 2013, and everyone is wondering whether it will be capable to turn things around for the Taiwan-based company. HTC was one of the most prolific smartphone makers in 2010 and 2011, but in 2012 things didn’t turned well for them.

HTC shipped 24.6 million smartphone units in 2010, 44.6 million units in 2011, and 31.5 million smartphones in 2012. You’d say that things aren’t that bad for the Asian company, but after you look at the total Android shipping over the last three years, you’d start to think otherwise: 54 million Android smartphones were sold world wide in 2010 (almost half of them were made by HTC), 208 million units in 2011, and 452 million Android smartphones in 2012. HTC’s Android market share dropped from 46% in 2010 to less than 7% in 2012.

HTC manufactured a lot of amazing smartphones over the past three years: HTC Desire, HTC Desire S, HTC Sensation XE, HTC One X, and HTC One S. The Sensation series was the one that dragged the company backwards. HTC revised its plans in 2012, and launched the HTC One X, One S, and One V, but the three new smartphones weren’t able to bring the Taiwan-based company back in the game on the Android segment.

HTC One X was one of the best smartphones launched in 2012, and I am sure that you believe the same. Unfortunately, the HTC CEO said that the marketing budget of company he runs is way below the competition’s and this is one of the reasons why HTC was outsold by companies like Samsung, LG, Huawei, or ZTE.

Anyway, the HTC One is now on everyone’s lips and the tech blogs are constantly writing about it. Initially, we’ve met it as HTC M7, but several leaks confirmed that it will be branded as HTC One. Rumor has it that HTC one will be launched on February 19th, which is tomorrow. We’ll find out all the technical specs at the HTC press conference, and we will definitely be able to get our hands on it at MWC 2013.

Rumor has it that HTC one will come with a full HD 4.7-inch display, while being underpinned by a quad-core 1.7 GHz Snapdragon S4 Pro chipset, with 2 GB of RAM, and 32 or 64 GB of internal storage. The new flagship will run Android 4.2 Jelly Bean out of the box with Sense 5.0, will be LTE-friendly, and it will most likely come with a brand new ultrapixel camera.

The first pictures of the HTC One already hit the web (the one above is the black model) and some say that the new flagship is a BlackBerry Z10 copy and that it borrows design elements from the iPhone 5.

If the rumors are accurate and the HTC One will come with a 4.7-inch full HD screen, the Taiwanese company will be one of the few phone makers with a flagship smartphone that packs a display smaller than 5 inches. Full HD resolution is becoming the standard for the high-end Android smartphones in 2013.

This year, HTC will team-up with Qualcomm for the processing solution of its smartphone. Last year, the company experimented with Tegra 3, which wasn’t the best solution out there, especially because it didn’t come with an LTE chip. The Snapdragon S4 Pro at 1.7 GHz should be capable of delivering all the processing power the HTC One needs, but to be honest, the hardware specs matter less if the smartphone runs smooth and provides a flawless Android experience. We all have high expectations from Android 4.2 + Sense 5.0, an user interface that is supposed to provide more features than the stock Android.

Because HTC One will be based on Qualcomm’s Snapdragon S4 Pro platform it will have an LTE chip. The LTE has became a major selling point in the smartphone segment, as the 4G LTE standard is quickly spreading around the world.

The Taiwan-based company should start providing more software support for their terminals, as it’s frustrating to have a high-end smartphone and grow a beard until the latest Android firmware hits your terminal. If HTC promises that its flagship will receive the latest Android firmwares in, let’s say 45 days, after Google launches it, it would attract more customers and will be the company’s ace up the sleeve over its competitors.

I’ve heard that HTC One will come with a brand new camera sensor that uses ultrapixel technology. The HTC officials are suggesting that the camera of the new flagship will be capable of fighting against Nokia’s 808 PureView cameraphone and its 41 megapixel sensor.

There are no details about HTC One’s battery, but I hope that will be a 2,500+ mAh unit. The processor overclocked at 1.7 GHz and the full HD display will be the biggest battery drainers of the device. It would be lame to have a super-smartphone with battery that is not capable of keeping it awake for more than half a day. If HTC wants its flagship to be really competitive, it will have overtake the competition on the battery aspects, too.

Personally, I would like to battery modes on my smartphone: High Performance – which takes the most out of its hardware platform, useful when you want to run a game with high system requirements and Battery Performance – which is supposed to optimize the CPU and the software for phone calls, texts, email, and social networks, and increase the battery life.

HTC One will be an important smartphone for the Taiwan-based company, not only for 2013, but for the their long-term plans. HTC One must be a complete smartphone, but in the same time it must stand-out from its competitors.

What are you expecting from the HTC One? Will it be capable to turn things around for HTC? Let us know in the comments section below.

 

  • Michael P

    HTC make excellent devices, if they would just add that iPhone/S111 button and a better power button, I’d be first in line…