Today we’re speaking HTC. News have been registered in this arena – and specifically that we now have official confirmation from HTC officials that the HTC One, HTC’s newest flagship smartphone is going to hit the markets starting with the UK, Germany and – of course Taiwan as well, the company’s base market – sometime this week. This is a fact. But the list of markets where the new flagship smartphone shall this week go on sale doesn’t only come down to these three countries, and the HTC One will soon be also launched all across Europe, North America and “most of Asia-Pacific” it has been reported, and when it comes to timeframe it seems that this is due to happen prior to the end of April, according to Android Duck.
Now to go back in time – it was before reported by HTC that the smartphone would actually go on sale at some point “from mid-March”, when customers could then enjoy and purchase it.
But let’s see what the actual official statement sounds like, so I will give you a quick note from HTC spokeswoman, who states that “HTC has seen unprecedented demand for and interest in the new HTC One, and the care taken to design and build it is evidenced in early reviews. The new HTC One will roll out in the UK, Germany and Taiwan this week and across Europe, North America and most of Asia-Pacific before the end of April. We appreciate our customers’ patience, and believe that once they have the phone in their hands they will agree that it has been worth the wait.”
So while the delay has been publicly admitted, HTC also gets our hopes up in an attempt to boost up upcoming sales.
Now let’s get down to the technical side of things and “test” the flagship: when it comes to its display, the One has a 4.7-inch 1080p screen — and that pretty much takes it in a similar category to that of the ‘phablet’ screen sizes— which is topped and tailed with aluminium trim. It is actually powered by one of Qualcomm’s new quad-core Snapdragon 600 chipsets, clocked at 1.6GHz, and also packs in 2GB of RAM. Pretty cool we’d say.
The design chapter – when it comes to this, you shall immediately notice that in looks the One is similar to the BlackBerry’s Z10, and we muts admit that the 2 companies do share a little bit more than just this similarity. But we will perhaps get into more details when it comes to this at another stage, so do keep an eye on our upcoming articles as well.
We can pretty much say that HTC really needs to score a home run with the new HTC One, as they need to somehow get on top of things and not be under the clear domination of this currently Android dominated space where the Samsung’s Galaxy series of devices has been making the rules (and still is actually). So a battle needs to be fought. Now to get even more further into it, it was actually officially reported earlier this month that the company had its lowest sales year since back in January 2010. When it comes to the February sales, they scored almost 44% to 11.37 billion Taiwan dollars ($384 million). So this plays a huge role in the upcoming events too unfortunately, as these low revenue they have registered do not really offer much support when it comes to the upcoming battle they need to win over Samsung. What do you think – that this staggered launch of the smartphone will somehow impact HTC to ensure a success of their device?
This process has been of course analysed by a series of analysts, amid which we want to highlight Enders Analysis analyst Benedict Evans who has stated that when it comes to HTC, it has “given up every penny of revenue growth it picked up from Android”. To conclude with this, also highlighted that as nice as the new HTC One might be, the market it is currently entering is such a competitive one that its features shall night be enough for it to compete or to actually succeed. So as his opinion is not very optimistic, we can only wait and see if HTC shall make him regret his prognosis.