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HTC U 11 to Cost Less Than the U Ultra, Claims Leak

In roughly a day from now, HTC will be unveiling its newest 2017 flagship smartphone, the squeezable U 11. Under the hood, the U 11 is expected to be a significant improvement when compared to the U Ultra, which made its debut in January this year. Despite that, a new report from Taiwan claims the upcoming U 11 will actually be priced lower than the U Ultra.

In Taiwan, the smartphone is expected to be priced at around $20,000 TWD, which converts to roughly $662 based on the current exchange rate. The price will quite obviously vary depending on the market, but in most regions, you can probably expect the U 11 to be priced a little less than the U Ultra. In the US for instance, the unlocked HTC U Ultra model is priced at $749. The HTC U 11 could possibly be priced under the $699 mark, which would make it more competitive against flagship rivals such as the LG G6 and the Samsung Galaxy S8.

Traditionally, HTC has overpriced its flagship devices in most markets, which makes them less competitive against rivals. Since the U Ultra did not perform well commercially, it is likely that HTC has “learned” from its mistake and wants to make sure the U 11 does not turn out to be a sales dud like its predecessor.

The HTC U 11 is expected to feature a 5.5-inch display with 1440 x 2560 Quad HD resolution and a Snapdragon 835 octa-core 64-bit SoC with the Adreno 540 GPU. In terms of memory, benchmark leaks have suggested the handset will ship with 4GB of RAM and 64GB of internal memory, while some other leaks claim a 128GB variant with 6GB of RAM will also be on offer. At the rear will be a 12MP main camera with 4K recording, while selfies will be taken care of by a 16MP snapper on the front. The key USP of the smartphone, however, will be its touch-sensitive frame, making it the world’s first ‘squeezable smartphone’. As far as the software goes, the HTC U 11 will be running on Android 7.1.1 Nougat OS out of the box, with the Sense 9 custom UI skin on top.