There’s no doubt now: in 2013 we will be officially entering the smartphone era, as the latest studies show that the smartphone sales will overtake the mobile phone sales for the first time.
According to a study by IDC (International Data Corporation), the main promoters of the explosive growth of the smartphone segment are the emergent markets like Brazil, China, or India where the quick spreading of the 4G networks and the decrease in internet data packages price have made the smartphones quite popular devices.
According to the estimations, the producers that are activating the the smartphone business will ship about 918.6 million smartphones by the the end of the year, representing 50.1% of the total volume.
Currently being sold at prices that are not much higher than the ones of the the mobile phones, but capable of fulfilling tasks that are way more complex, like GPS navigation, photo camera and media player, or a platform for web browsing and providing access to social networks, the smartphones are quickly becoming indispensable and most important accessible even for those who were considering them luxury products in the past.
Allowing the user to quickly access information using fast mobile internet connection, as the network carriers are taking a step forward in implementing 4G, also had an important contribution in the success of the smartphones.
If China remains the biggest market for smartphone devices, with 301.2 million units sold, the years to come will bring other countries like India and Brazil in the spotlight. Fore example, the transition towards smartphones in India will accelerate sometime around 2017, as the dropping prices will bring the aforementioned devices at a price level that will fit the bill of the population living in the Asian country.
The trend of cheapening the smartphones is confirmed by the plans revealed by several smartphone makers at Mobile World Congress 2013 event. LG has announced a the second generation of L Series smartphones that are now even cheaper. All three members of the line-up now come with dual-SIM compatibilities, making them great for the emergent markets. On the other hand, unofficial sources say that Apple might launch a cheap iPhone, manufactured using the “spare parts” of its predecessors and limited to a not-so-premium plastic case.
This year, most of the smartphones will land in China and the United States, followed by Great Britain and Japan on third and fourth places, respectively, and Brazil and India on the following positions.