When Motorola announced its 2013 flagship, the Moto X, they advertised it as a smartphone “Designed by you,” but, until now, the Moto Maker customization tool was available exclusively for AT&T. The highly customizable design of the smartphone “Made in the US” is its main selling point and AT&T’s exclusivity over Moto Maker may be one of the reasons for Moto X’s disappointing sales.
As of today, the Moto Maker is available at all four major US carriers, including AT&T, thus if you were planning to grab your Moto X from either Sprint, Verizon, or T-Mobile and the lack of customization options were holding you back, today is the day.
Now that Sprint, Verizon, and T-Mobile gained access to Moto Maker you will be able to customize the design of your Moto X, choosing the color of the handset’s back, front panel, or accents (volume buttons, power button, and camera ring). According to the latest reports, Motorola will introduce premium materials for Moto X’s back cover, such as wood.
Not long ago Motorola cut off the AT&T Moto X price to $99.99 if purchased through Moto Maker, and the same discounted price applies for Sprint, T-Mobile, and Verizon 16 GB models. If you want the 32 GB variant of the smartphone will have to pay an extra $50.
The Moto X is not the most powerful smartphone on the market, but its unique software features and low contract price make it a good deal even though the handset is already a few months old. Talking about software features, the Moto X runs almost-stock Android 4.2.2 Jelly Bean customized by the Chicago-based phone maker with always-on voice commands, Active Display, Moto Assist, and a gesture-based interface for the camera app.
As a refresher, the Moto X is underpinned by an X8 mobile computing system, based on a dual-core 1.7 GHz Snapdragon processor, a natural language core and contextual computing core, plus quad-core Adreno 320 GPU. As I was mentioning above, the handset packs a 4.7-inch HD AMOLED screen, 16/32 GB of internal storage, 2 GB of RAM, 10.5 MP primary camera with Clear Pixel technology, and 2.1 user-facing camera, all these being powered by a 2,200 mAh battery which, according to Motorola, provides 24 hours of normal usage.
Do you plan on getting the Moto X from one of the three new US carriers that just gained access to Moto Maker?