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Moto X Sales Below Expectations, Says WSJ

Yesterday, we’ve told you that Motorola’s low-cost Moto G is on the way and that it will reportedly debut this Wednesday. It looks like Motorola really needs Moto G to boost the sales, because, according to a new report published by Wall Street Journal the Moto X sales have been disappointing.

The reputed publication writes that, “according to research firm Strategy Analytics, roughly 500,000 Moto X phones were sold in the third quarter, after the phone was released in August,” which is way below Samsung’s Galaxy S4 sales, as the Korean company managed to ship over 10 million GS4 units over the same time frame.

One of the reasons for the Moto X’s disappointing sales figures may be the Moto Maker availability. As you probably know, the terminal’s main selling point is the highly customizable design, and, for the time being, the Moto Maker (the website that allow the buyers to customize the Moto X) is an AT&T exclusive, while the other three major US carriers (Verizon, Sprint, and T-Mobile) only had the standard white and black models in their portfolio.

Another reason might be related to the hardware platform Motorola chose for their Moto X. While the other high-end Android smartphones on the market pack 1080p screens sized between 4.7 and 5.2 inches (see HTC One, Xperia Z, Samsung Galaxy S4, and LG G2), the Moto X comes with a 720 x 1280 4.7-inch AMOLED display. Moreover, the pixel density of the Moto X (316 ppi) is way below what its main competitors are offering (469 ppi – HTC One, 441 ppi – Samsung Galaxy S4 and Sony Xperia Z, or 424 ppi – LG G2).

A few weeks ago the on-contract price of the Moto X was cut off to $99.99, therefore we might hear that the sale figures will improve in the last quarter of the year.

In the meantime, Motorola is preparing to launch the Moto G, which will reportedly become the cheapest device in Motorola’s portfolio. According to the rumor mill, the Moto G will be free on contract and it will have a removable back cover, allowing the buyers to customize the look of the Moto G.

Motorola Moto X Articles