Samsung can’t keep up with high Galaxy S3 demand
As you’ve already seen, the Samsung Galaxy S3 release date has been postponed at a number of carriers around the world due to high demand and now it’s clear that Samsung isn’t able to build enough units. The Korean maker is expected to ship more than 10 million devices in the first two months, which is an impressive number, though the demand is even higher.
According to Gartner, there is demand for over 12 million Galaxy S3 units for the first two months following its release. One more problem was caused by the Pebble Blue glitch, which also postponed the release, while only the Marble White version has been available. The Pebble Blue units have been recalled by Samsung and re-released later.
Barclays forecasts that Samsung is going to ship 6.5 million units in the second quarter, while the numbers for Q3 will be more than two times higher, with 15 million shipments.
The Pebble Blue Galaxy S3 was delayed for three weeks, which guaranteed an even higher shortage of their most popular product. Sales were also lower because many wanted the blue version and have been waiting for it instead of ordering the white one.
Currently both Sprint and AT&T are out of stock and it will take more than 10 days until pre-ordered units will be shipped.
Samsung has been extremely successful with their device and, as we can see, it’s been more successful than they expected. The Korean phone maker is now the market leader for both feature-phones and smartphones. It’s expected to ship more than 50 million smartphones this quarter.