It looks like Sony wants to be one of the big boys of the mobile market, and so far the Japanese company is doing a great job. First of all its new tablet, the Xperia Tablet Z, is a very competitive device, in spite of the fact that it has a name that can confuse a lot of people. The company has studied the market carefully and knows exactly what to offer to the nowadays consumers.
The Sony Xperia Z represents the almost ideal flagship of 2013, with a very appealing appearance and premium specifications that will meet the needs of all the customers, even if they are hard to satisfy. The Xperia Z has been released in several European countries, as well as in Asia. DigiTimes is citing some sources familiar with the mobile industries, that say the device has been already sold out in the pre-order phase in some of the most important markets like France, Germany, Japan, Taiwan, and Hong Kong.
Of course, the pre-order stocks can be cooked, and saying that a smartphone has sold out doesn’t really mean that the demand is very high. The phone maker can very well create a false deficiency in order to add some extra publicity for the Xperia Z. However, Sony is not that type of company, especially when it has a smartphone that enjoys a lot of success, thanks to its technical specifications and its nice design.
Moreover, according to Digitimes, the manufacturer expects that 2013 will be a better year than 2012 when it comes to sold handsets. In 2012, the company sold around 34 million smartphones, and it expects to reach the 50 million units milestone this year. Also, is a recent statement, the Sony officials stated that they will try to become the third most important phone maker worldwide, behind Apple and Samsung.
Sony has high ambitions, and for that it plans to exploit the Android-based devices, but the company will also make smartphones that will run Firefox OS. Rumor has it that Sony will launch the first device running Firefox OS sometime in 2014.
So, 2013 seems to be a good year for Sony, but do you think that it will have the strength to be a worthy rival for Samsung and Apple?