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Sony Xperia Z Ultra Up for Pre-order at Expansys, Shipping as of September 13

Last month Sony has introduced its second generation smartwatch, the Sony Smartwatch 2, and it’s first phablet, the gigantic Sony Xperia Z Ultra. Even though its announcement was almost a month ago, we still have no clue when the Sony Xperia Z Ultra.

Well, until now, as it seems that the British retailer Expansys has rushed in to list the highly-appreciated Sony Xperia Z Ultra as available for pre-order. The same retailer mentions that the Xperia Z Ultra will be available in stock starting September 13. Anyway, the gigantic smartphone developed by the Japanese company will not be cheap at all, as it is listed with a price tag of £639.99 (about $970).

I remind you that the Sony Xperia Ultra sports a full HD 6.4-inch Triluminos display, while being underpinned by Qualcomm’s Snapdragon 800 chipset based on four Krait 400 cores clocked at 2.2 GHz and helped by an Adreno 330 GPU. The Sony Xperia Z Ultra technical specifications also include 2 GB of RAM, 16 GB of internal storage, expandable using a micro SD card, and 4G LTE support.

By far the most striking aspect of the water and dust proof smartphone is that the 8 megapixel camera mounted on its back doesn’t come with an LED flash. Anyway, you will get geo-tagging, touch focus, face detection, image stabilization, HDR, sweep panorama, while the front-facing camera has a 2 megapixel sensor, also capable of full HD video recording.

The Sony Xperia Z Ultra is considered the main rival of the yet unannounced Samsung Galaxy Note 3, but new powerful devices will join the phablet segment soon. There are rumors saying that HTC will also launch a 5.5+ inch smartphone, unofficially dubbed One Max, which is nothing but bad news for Samsung. So far, the South Korean phone maker dominated the phablet segment, thus they will have to come up with something innovative that will attract the customers and boost the sales.

What is your opinion about Sony Xperia Z Ultra’s price? Is it too expensive? Share your thoughts in the comments section below.


  • jhaggan

    Expensive. Keep it low sony and stay in the race.

    • Brendon

      I agree, especially considering the fact that not only is the camera only 8 mp but it comes with no flash, which is almost an essential among top-end phones of current. The price gap of the Xperia Z and Z ultra is astounding. If its price difference was similar to samsung (such as the s3 with the note 2 not having much price difference) I would imagine that there would be a lot more potential buyers, such as myself. The only thing that is stopping me from purchasing the Z ultra is the price, for sure.

  • chase1234

    Too expensive 🙁 even that it is definitely a nice device…..!