The Motorola X Phone has just been confirmed by a Google ad (even though the company did not make any official statement about the matter), which is great as we finally know that it will be launched soon. However, there is more news about Motorola’s upcoming device. Another report suggests that the smartphone will not be part of Verizon’s Droid family.
According to online publication The Verge, which heard it from several sources, the Motorola X Phone will not be a Droid Android handset on Verizon, and this turns out to be true it means that Google cares a lot about the new Moto X brand.
Motorola has chosen Verizon to be its “home” mobile networks for many of its devices, and the partnership has a very huge success starting with the original Motorola Droid, which was released at the end of 2009 becoming a very popular smartphone mainly due to Verizon. However, it appears that the carrier will not get to add the X Phone to its Droid collection.
Of course, this does not mean that the Moto X won’t be available at Verizon, or the carrier will no longer get other Droid phones. There are many rumors and leaks which suggest that there is series of new Droid Ultra devices on their way, which are probably meant to be sold exclusively by Verizon because no other carrier sells them.
Also, even though Google has not officially announced the Moto X Phone, the Verizon variant of the device has been spotted in the FCC logs as the XT1060.
Looking back at the D11 event in May, Motorola’s CEO Dennis Woodside claimed that the handset will compete with Apple’s products as well as with the Galaxy line, which means that the smartphone will be high-end after all. He also mentioned that the company will not only release the X Phone, and other cheaper models will follow.
To be more specific, Google is going to release the Moto X as a flagship smartphone and the Droid Ultra line will be cheaper. That said, it’s only natural that the X Phone to become a brand of its own and not get mixed in the Droid family because people would probably be confused.
Another reason might be that, while until now Motorola negotiated with Verizon all by itself, now Google owns the manufacturer and wants to do business its own way, without implying that the internet giant has a conflict with the carrier.
Google would not be the first company to change things as Samsung decided that its flagships should not be sold under a different name by the US mobile network when the company released the Galaxy S3. Samsung also refused to make a custom flagship variant for any of the carriers. It’s the same case of HTC with its One.
Returning to the Moto X, the device will not be sold only by Verizon, and some FCC documents show that the device will be heading to other US carriers such as AT&T, Sprint and U.S. Cellular, which is kind of a big deal considering that Google’s only major partner in the country has been Verizon until now.
All in all, if we add yesterdays leak, we are expecting the Motorola X Phone to be unveiled in the following weeks. Until then, we’ll be back with more details as soon as they are available.