The Nexus 10 2 release date has been subject of gossip for more than half a year, but it looks like Google has either ditched the project or it wants to drive us mad. Yes, the Nexus 10 was and still is one of the most powerful Android-powered tablets on the market, but as things are, we might not live to see it receiving a successor.

Early rumors suggested that the Nexus 10 2 will be launched along with Nexus 5 and Android 4.4 KitKat in October 2013, but Google denied us the right to get our hands on a high-end stock Android 10.1-inch tablet. Then it was reported that Google will release it either on Black Friday or Cyber Monday to take advantage of customers' shopping euphoria. Some said it could arrive in time for Christmas, others that it will be unveiled at CES 2014 in January, but here we are in February and still no sign of a New Nexus 10.

I'm starting to believe that Google will never release the Nexus 10 2. No, it's not a report coming from a "well-connected insider," neither a confirmation from "an anonymous source in the industry," it's just an educated guess based on how Google and the Android OMEs are behaving lately.

Even though the folks at Google didn't admit it, the old Nexus 10 was not just your average developer's device, but a true competitor for Apple's iPad. It had great specs (for 2012), great looks, and a great price. For those of you needing a refresher, the Nexus 10 packs a 2560 x 1600 Super PLS TFT screen, dual-core 1.7 GHz Exynos 5 Dual processor (Cortex A15), 2 GB of RAM, 16/32 GB of native storage, 5 and 1.9 MP cameras, and a 9,000 mAh battery. It was better than Apple’s iPad in any aspect, except one: marketing.

Even though the Nexus 10 had tremendous specs and low price, only a handful of customers have heard about it. Furthermore, it was constantly out of stock in Play Store (because stocks shortages, not due to high demand), while the retailers outside US sold it at almost twice the Play Store price. Therefore, the Nexus 10 failed to become a popular tablet even though it had the likes of being one of the greatest.

Google now probably fears that a Nexus 10 2 would fail as miserably as its predecessor, which would have happened if it had received the same bad marketing as the original Nexus 10. But what will the developers who want to make apps for bigger displays do now? Well, they’ll probably be able to purchase the Google Play Edition of tablets like Samsung Galaxy Note Pro or Galaxy Tab Pro.

The rumor mill speculated that the New Nexus 10 will sport a quad-core Snapdragon 800 processor, 2560 x 1600 10.1-inch display, 2 GB RAM, 8 MP primary camera, and 32/64 GB of storage. How would a company mange to sell a device with the abovementioned spec for under $500 and not lose money? Yes, you’re right. It’s impossible.

The Mountain View-based giant is probably tired of losing money only for the sake of increasing Android’s market share. They already have the OEMs that do that for them, so why bother?

In other words, we might not see a Nexus 10 2 hitting market at all. If you want a stock Android-powered tablet with a bigger display, you will probably be able to choose from either a Galaxy Note Pro GPE or Galaxy Tab Pro GPE for around $1,000.


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