Back in September, Apple launched the iPhone 6S which comes with Live Photos, a feature which captures 1.5 seconds of video before and after a picture is taken. HTC's Zoe Capture was capable of doing the same thing long before Live Photos, but this gimmick only became cool now because Apple has it on its phones.

But Samsung wants to jump into the Live Photos bandwagon, too. According to one of our sources the software engineers of the South Korean phone maker are testing a Live Photos-like feature that is supposed to debut with the Galaxy S7 later this year.

He said that the new feature is still under development and that even though Samsung plans to offer it with the Galaxy S7 at launch it might arrive later this year with a software update. As for the name, he said he heard this feature being called multiple ways, from Timeless Photo to Vivid Photo, the latter one being a combination between "vivid memory" and "photo".

Unlike Apple's Live Photos, the Vivid Photo feature from Samsung won't capture sound with the photo. By ditching sound capture, Samsung will allow users to share Vivid Photos directly to Facebook as GIFs. This way, Vivid Photos won't require special attention from Facebook, as Live Photos did, because GIFs are already supported by the social network giant.

Samsung's Galaxy S7 is without a doubt the most anticipated smartphone of the first half of the year. With the S7 launch right around the corner, the rumors and reports that surfaced online have painted an almost complete picture of Samsung's next-gen flagship. Rumor has it that, despite looking very much alike the Galaxy S6, the new phone will be water resistant while reintroducing the microSD slot. There have also been reports of a pressure-sensitive display and three different screen size options launched at the same time.

Hardware-wise, Galaxy S7 is expected to bring a Quad HD Super AMOLED display, Snapdragon 820 or Exynos 8890 processor (market dependent), 4 GB RAM, 32/64/128 GB storage, 12 MP rear cam with BRITECELL sensor, and a 5 MP selfie cam. The phone will run Android 6.0 Marshmallow out of the box.

Hazel · 3 years ago

S6, S6 Edge, S7, Note 5 and many more Samsung Phones are now available only below

Nasser Krizou · 3 years ago

GS6 has an animated GIF feature with its camera. You just need to download the feature from the Samsung App store.

It also had videos as a feature since the first galaxy phone. Not sure what is the fuss. Apple fans could be handed an empty box and they would find a way to praise this box as a new feature.


Daren Naylor · 3 years ago

Click Baiting sh*te. Apfel nicked the idea, and then advertised it. HTC invented this

danieleran · 3 years ago

HTC’s Zoe Capture does not work like iOS Live Photo.

Zoe lets you take a photo, or a burst & video clip using the same button (tap or hold). Apple already does Burst capture, and didn't act like it was a new thing.

Live Photos automatically capture motion & ambient audio, and pair this to the still photo. Zoe doesn't.

Live Photo also packages this together so that any device or platform that supports it (Macs, Instagram, Facebook, IM) can let the user "bring the photo to life" by playing the contextual video that was shot.

Zoe doesn't do this. Samsung's plan to copy this is just creating a burst gif, which sounds pretty weak-sauce given that they have all they need to completely rip Apple off again. Why can't they figure out such a simple feature in time for a release that's 6 months after iPhone 6s came out?

enloquecido · 3 years ago

You don't seem to have ever used Zoe. It may contain burst capture but that's not what it is.
Apple might as well call live fotos "video", wow we've never seen video before. And it only works on a few sites.
At least Samsung is just making a gif that will work everywhere, which they already have built into the camera, this is just a different method of taking a gif.

What an over-hyped non-feature.

Eugene Kim · 3 years ago

Definitely agree, what an over-hyped non-feature. Can't believe it will take a year for Samsung to build a gif maker into their camera app, call it "Vivid Photo", and sell it as a rival to a picture/video combo file format.

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